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AUMA's Executive Team

Dan Rude CPA, CGA
Chief Executive Officer

Dan Rude was appointed Chief Executive Officer (CEO) on May 24, 2018, after serving as Interim CEO since August 2017, and leads an organization of approximately 80 employees. 

As CEO, Dan reports to the Boards of Directors of AUMA, AMSC, AMSCIS, MUNIX and APEX, and leads and manages the overall businesses to ensure strategic and business plans are effectively implemented, results are monitored and reported, and the financial and operational objectives are attained.

Dan has over 30 years’ experience in various strategic and senior management roles and organizations, including serving as Chief Financial Officer with the AUMA since 2004.   Dan has also been very active serving with various community and volunteer organizations, including sitting as a Board of Director with Baseball Alberta.


Crystal Zevola

Jamie Hotte FCIP
Chief Operating Officer

Jamie started his career as an underwriter with Royal Insurance. Jamie spent over 25 years with Peace Hills insurance where he held the position of Vice President – Underwriting & Marketing. More recently, Jamie led the operations in western Canada for Johnson Insurance; who specializes in group affinity business. His role was Regional Vice President responsible for both P&C insurance and group benefits operations.

Jamie has been involved with numerous boards and committees over the tenure of his career including Chair of IBC National Home Insurance Committee, Chair of Alberta IBC Committee, Chair of Insurance Program Advisory Committee, Board Member for McEwan University, Director for Alberta Severe Weather Management Society, and President of Insurance Institute of Northern Alberta.


Charlotte Marshall

Nicole Martel BA, MA
Executive Officer, Policy and Advocacy

Before joining the AUMA, Nicole spent three and half years with the Government of Alberta as the Senior Director of Small Business and Entrepreneurship, managing a variety of small business supports and grants. Prior to her work with government, Nicole served as the Executive Director for the Urban Development Institute of Alberta from 2007 to 2013, representing the land development industry at the provincial level.

Nicole studied at the University of Alberta attaining Bachelors and Masters Degrees in Political Science. After her education, she pursued a number of different career paths in business, politics and government relations. Her past roles include being a policy analyst with Alberta Municipal Affairs and the Manager of Government Relations for EPCOR.


Marisa Ryan

Ashley Morgan MBA, PMP
Executive Officer, Marketing, Communications and Strategy

Ashley is responsible for leading multiple departments to drive corporate strategy, innovation, marketing, communications, program management and governance for the Alberta Urban Municipalities Association.

She has over ten years of experience managing complex change management initiatives and a variety of programs and projects including new business development, operational improvements, software implementations, and procurements. 

Ashley completed her Master’s in Business Administration from the University of Alberta and is also a certified Project Management Professional. She enjoys spending time with her young family and being active in the community by sitting on the Board of Directors for the Primrose Family Centre.