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Education and outreach

Education and outreach initiatives that inform water users about water conservation programs are needed for a successful program.  Even mandatory programs such as watering restrictions are rarely successful without promotion and outreach. The most effective education programs will increase public knowledge about the need for water conservation and the potential benefits of demand management.  In addition these programs should provide information to individuals on how to participate in local conservation initiatives.  A good water education and outreach program should:

  • Instill conservation habits in water users
  • Heighten public awareness of the need to conserve water to the point where other initiatives, such as volume-based pricing and regulation, become acceptable and can be implemented
  • Continue awareness through regular public reminders of the need for conservation
  • Change values towards a lasting ‘water ethic’

Examples of municipal education and outreach initiatives