Congratulations to the Town of Cochrane on receiving AUMA’s 2017 Sustainability in Action Award for populations over 10,000.
The Dreaming Alberta production team accomplished more than simply staging a play. The play’s script promoted goals specific to Cochrane`s residential organics collection program. Community was built through holding open auditions to include everyone in the area, and actively soliciting involvement from diverse groups, such as First Nations, seniors, and youth.
The show was free in order to encourage more community members to attend. Invitations were sent to schools, especially to those that had done waste audits – another activity to educate the community and promote Cochrane`s residential organics program.
Dreaming Alberta, combined with other communications and marketing activity promoting the residential organics collection program, resulted in 65 percent residential waste diversion in the first month – exceeding the program`s goals. The program will help Cochrane achieve their Zero Waste strategy: a goal of 80 percent waste reduction by 2020.
This innovative approach to promoting the organics collection programs demonstrates the benefits of taking an integrated approach to cultural environmental sustainability.
Watch for upcoming Digest articles on other 2017 Municipal Sustainability Award winners and visit AUMA’s Waste Management Hub to learn about sustainable municipal waste management practices.