Menu Search

Free toolkit for marketing your community

May 20, 2015

The Federation of Canadian Municipalities (FCM) has developed a new resource to guide municipal leaders in building their community brand and marketing. Community branding and marketing is more than a compelling logo, good promotional sales pitch, new website and communication materials. It is a process municipalities can use to engage their community and build partnerships with local businesses.

Effective community branding and marketing supports local economic development by:

  • putting your community on the global, regional and national map;
  • increasing a sense of local identity, well-being and pride;
  • attracting new businesses, industries, investments and high profile events;
  • drawing in new populations and a diversity of skills and talents; and
  • increasing tourism.

FCM’s toolkit provides a self-guided learning experience using PowerPoint presentations, international and Canadian case studies, video footage and other resources.

The toolkit guides the user through key steps such as:

  • establishing a leadership group to champion the initiative;
  • market research and analysis;
  • creating a brand identity;
  • defining a marketing strategy and plan;
  • marketing implementation and delivering campaigns; and
  • measuring success.

Click here to access a copy of the toolkit.